Portrait of William Cleaver

William Cleaver

A British creative director and entrepreneur based in Costa Rica.

I help companies build sovereign communities on blockchain with rainyseason.cr, a web3 creative studio.

Previous work

Metallicus, a San Francisco based blockchain core developer, where I worked with US media titles including Fortune, Nasdaq, CoinDesk and American Banker to facilitate thought leadership with US Congressmen and women.

Formula 1 & Yas Marina Circuit in Abu Dhabi, where I was responsible for race and circuit marketing for the Abu Dhabi Grand Prix: partner activation, fan experience, hospitality, after-race concerts, and the 2021 circuit reconfiguration whose new turns decided the championship finale.

ITP Media Group in Dubai, publishers of Time Out, Arabian Business, Harper's Bazaar Arabia and GQ Middle East, where, as Head of Commercial, I developed creative concepts and sold them to media partners.

Pan-Asian restaurant group wagamama, where, as Head of International Marketing, I supported franchise partners in opening new restaurants across Europe and the Middle East.

Shamma Capital, founded by the great Marwan Abdulla, where I worked with the Italian wafer FMCG brand Loacker to launch in the UAE.

The Mohammed Bin Rashid Initiative for Global Prosperity, a philanthropic initiative working towards the UN Sustainable Development Goals.

Music

In 2022, a friend and I hosted a at Soho House Toronto, alongside four local artists and in collaboration with Patron Tequila. We went on to found Greater Records, an on-chain record label and live streaming studio.

I was also a on the X Factor UK, reaching bootcamp in 2009 and 2010.

Film

My favourite film is The Art of Flight; in 2017 we held a screening with Red Bull Media House at the cinema in 76 Dean Street, London.

Endurance

In my spare time I train and compete in endurance sports, having finished Ironman Vichy, Ironman Mont-Tremblant, Ironman 70.3 Dubai, the Berlin Marathon and the Barcelona Marathon.

And I am just getting started