William Cleaver
A British creative director and entrepreneur based in Costa Rica.
I help companies build sovereign communities on blockchain with
rainyseason.cr, a web3 creative studio.
Previous work
Metallicus, a San Francisco based blockchain core developer, where I worked with US media titles including
Fortune,
Nasdaq,
CoinDesk and
American Banker to facilitate thought leadership with US Congressmen and women.
Formula 1 &
Yas Marina Circuit in Abu Dhabi, where I was responsible for race and circuit marketing for the Abu Dhabi Grand Prix: partner activation, fan experience, hospitality, after-race concerts, and the 2021 circuit reconfiguration whose new turns decided the championship finale.
ITP Media Group in Dubai, publishers of
Time Out,
Arabian Business,
Harper's Bazaar Arabia and
GQ Middle East, where, as Head of Commercial, I developed creative concepts and sold them to media partners.
Pan-Asian restaurant group
wagamama, where, as Head of International Marketing, I supported franchise partners in opening new restaurants across Europe and the Middle East.
Shamma Capital, founded by the great Marwan Abdulla, where I worked with the Italian wafer FMCG brand
Loacker to launch in the UAE.
The Mohammed Bin Rashid Initiative for Global Prosperity, a philanthropic initiative working towards the UN Sustainable Development Goals.
Music
In 2022, a friend and I hosted a at
Soho House Toronto, alongside four local artists and in collaboration with
Patron Tequila. We went on to found
Greater Records, an on-chain record label and live streaming studio.
I was also a on the X Factor UK, reaching bootcamp in 2009 and 2010.
Film
My favourite film is The Art of Flight; in 2017 we held a screening with
Red Bull Media House at the cinema in
76 Dean Street, London.
Endurance
In my spare time I train and compete in endurance sports, having finished
Ironman Vichy,
Ironman Mont-Tremblant,
Ironman 70.3 Dubai, the
Berlin Marathon and the Barcelona Marathon.
And I am just getting started